Jerry Pierce

BIOgraphy / CV

Jerry Pierce

12 years at SRI International (Stanford Research Institute) in Contract Research for Commercial and Government in laser disc, color printing, ink jet printing, non-destructive testing.
12 years at Universal Studios – Successful standardization and launch of DVD, Digital Cinema, and work in High Definition product launch. Continuing work in standardization for EST (Electronic Sell Through) and copy protection.
11 years as Technical Advisor for National Association of Theater Owners (NATO)
16+ years Intersociety Digital Cinema Forum (ISDCF) – Chairman

For 12 years I worked “inside” a studio helping get new technologies and business models to market. During that time I was very instrumental in successfully navigating and promoting DVD, HDMI/HDCP, and Digital Cinema. It is not easy to successfully bring an entertainment technology to market. It takes careful navigation of many industries and individual personalities to make a success.

My strength is in the approach to maximize the probability of success. Not all ideas will be successful. Better to know early the weaknesses and pitfalls of a product launch. It is better to plan a course of actions dealing with the rainmakers of Hollywood, Consumer Electronics, Consumers, and Computer Manufacturers.

That is what I bring to the party – out of the box thinking, ability to strategize a product approach, ability to guide design of a product for industry acceptance.

More of my time is enjoying the pastime of photography combined with backpacking and sculling. See my home site – – for documentation of those activities.