Jerry Pierce, formerly Senior Vice President, Technology Universal Pictures.

12 years at SRI International (Stanford Research Institute) in Contract Research for Commercial and Government in laser disc, color printing, ink jet printing, non-destructive testing.

12 years at Universal Studios - Successful standardization and launch of DVD, Digital Cinema, and work in High Definition product launch. Continuing work in standardization for EST (Electronic Sell Through) and copy protection.

Putting the pieces together

For the last 12 years I have been working “inside” a studio helping get new technologies and business models to market. During that time I was very instrumental in successfully navigating and promoting DVD, HDMI/HDCP, and Digital Cinema.

It is not easy to successfully bring an entertainment technology to market. It takes careful navigation of many industries and individual personalities to make a success.

My strength is in strategic planning of product specifications and the approach to maximize the probability of success. Not all ideas will be successful. Better to know early the weaknesses and pitfalls of a product launch. It is better to plan a course of actions dealing with the rainmakers of Hollywood, Consumer Electronics, Consumers, and Computer Manufacturers.

That is what I bring to the party - out of the box thinking, ability to strategize a product approach, ability to guide design of a product for industry acceptance.

Current Activities:

1. •Consultant to Universal Pictures for Digital Cinema. Primary role of Chairman of ISDCF.
   

2. •Member of the Board NeoClassic Films - NEW and just getting up and running
   

3. •Early stage design of new product / company - AZEC (Web site here)
   

4. •Early stage of writing a book on DVD / NexGen DVD launches
   

5. •Consultant to clients for specific projects (ask for details)
   

Keynotes:

I also enjoy giving keynotes at events. I have recently gave the keynote at SID 2007 (Society for Information Display) and was well received. I am “famous” for my presentations at HPA (Hollywood Post Alliance) and their technology retreat in February. My presentations are visionary for entertainment technologies.

Keynote Topics of interest:

1. •History of DVD;
   

2. •History and Status of Digital Cinema;
   

3. •Future of the Home;
   

4. •Hollywood 101 - Technology companies working in the entertainment space;
   

5. •Film piracy - what is really going on, what can be done, what are the predictions;
   

6. •The Home - what a mess!;
   

7. •BluRay won the battle - what about the War?
   

8. •3D why is it coming back - or is it?
   

9. •How will your technology be embraced by Hollywood - or not.